Last updated: October 21, 2026

This Privacy Policy describes how Art of Jiu Jitsu ("AOJ", "we", "us", "our") collects, uses, and shares your personal information when you visit artofjiujitsu.com (the "Site"), purchase products from us, book a trial class, sign up for an academy membership, or otherwise interact with us. It also explains the choices you have about your information.

1. INFORMATION WE COLLECT

Information you give us. When you place an order, book a trial class, request membership information, create an account, contact us, or sign up for emails or texts, we collect the information you provide, such as your name, email address, phone number, billing and shipping address, payment information, and the content of your messages. Payment card details are processed by our payment processors and are not stored by us.

Information about students. When you enroll yourself or a child in an academy program, we collect the information needed to deliver that program, such as the student's name, date of birth, emergency contact details, and relevant health or injury information you choose to share. This information is collected through our membership platform (Mindbody) and the membership agreement, and is used only to operate the academy.

Information collected automatically. When you visit the Site, we and our service providers automatically collect information about your device and how you interact with the Site, including IP address, browser type, time zone, referring pages, pages viewed, products viewed, search terms, and approximate location. This is collected using cookies, pixels, tags, and similar technologies (see "Cookies and Tracking" below).

2. HOW WE USE YOUR INFORMATION

We use personal information to: provide, fulfill, and ship orders and send order confirmations; schedule and deliver trial classes, memberships, and academy programs; process payments and screen orders for fraud; respond to your questions and provide customer support; send you marketing emails and text messages about products, programs, and events, where permitted by law and in line with your preferences; understand how the Site is used so we can improve it; measure and improve the performance of our advertising; and comply with legal obligations and protect our rights.

3. HOW WE SHARE YOUR INFORMATION

We share personal information with service providers who help us run our business, and only for the purposes described above. These currently include:

• Shopify – hosts our online store and processes orders and payments. Shopify's privacy policy: https://www.shopify.com/legal/privacy
• Mindbody – our academy membership, scheduling, and payment platform, including the chat widget on the Site
• Google (Google Analytics, Google Ads, Google Maps) – site analytics, advertising measurement, and maps
• Meta (Facebook and Instagram pixel) – advertising measurement and audience building
• TikTok (pixel) – advertising measurement
• Mailchimp – email marketing
• YouTube – embedded videos
• Shipping carriers, payment processors, and fraud-prevention services

We may also share personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request, to protect our rights, or in connection with a merger, sale, or reorganization of our business.

We do not sell personal information for money. However, some of the advertising and analytics tools above receive information about your activity on the Site through cookies and pixels, which may be considered a "sale" or "sharing" of personal information under California law. You can opt out as described in "Your Privacy Rights" below.

4. COOKIES AND TRACKING

A cookie is a small file placed on your device when you visit a website. We use cookies and similar technologies that are: (a) necessary for the Site to work, such as keeping items in your cart and keeping you logged in; (b) analytics cookies that tell us how visitors use the Site (Google Analytics, Shopify analytics); and (c) advertising cookies and pixels that help us measure and personalize ads (Google Ads, Meta pixel, TikTok pixel).

When you first visit the Site, a cookie banner lets you accept or decline non-essential cookies, and you can change your choice at any time using the "Do Not Sell or Share My Personal Information" link in the footer. You can also control cookies through your browser settings, although blocking cookies may affect how the Site works. For more information visit www.allaboutcookies.org.

Because there is no consistent industry standard for "Do Not Track" browser signals, we do not respond to them. We do honor Global Privacy Control (GPC) signals as an opt-out of sale or sharing where required by law.

5. CHILDREN

Our academy offers programs for children, and parents or guardians may enroll a child and provide the child's information for that purpose. The Site itself is intended for use by adults, and we do not knowingly collect personal information directly from children under 13 online. If you believe a child has provided us with personal information without a parent's or guardian's involvement, please contact us and we will delete it.

6. MARKETING COMMUNICATIONS

You can unsubscribe from marketing emails at any time by using the unsubscribe link in any email. Even if you opt out of marketing, we may still send you non-promotional messages about your orders, membership, or account.

7. RETENTION

We keep personal information for as long as needed to provide our services, maintain business and legal records, resolve disputes, and enforce our agreements. Order and membership records are kept for as long as required by tax and accounting laws. You can ask us to delete your information as described below.

8. YOUR PRIVACY RIGHTS

California residents. Under the California Consumer Privacy Act (CCPA/CPRA) you have the right to: know what personal information we collect, use, disclose, and share about you; request a copy of that information; request that we delete it; request that we correct inaccurate information; opt out of the sale or sharing of your personal information; limit the use of any sensitive personal information; and not be discriminated against for exercising these rights. In the past 12 months we have collected the categories of information described in Section 1 and shared them with the service providers described in Section 3. To opt out of sale or sharing, use the "Do Not Sell or Share My Personal Information" link in the footer of the Site, or enable Global Privacy Control in your browser. To exercise any other right, contact us using the details below. You may designate an authorized agent to make a request on your behalf; we may ask for proof of authorization and verify your identity before responding.

Residents of the European Economic Area and United Kingdom. We process your personal information on the following legal bases: to perform our contract with you; with your consent (for example, for marketing and non-essential cookies); to comply with our legal obligations; and for our legitimate interests in running and improving our business, where those interests are not overridden by your rights. You have the right to access, correct, delete, or port your personal information, to restrict or object to our processing, and to withdraw consent at any time. Your information is processed in the United States, and transfers are protected by appropriate safeguards such as standard contractual clauses. You also have the right to lodge a complaint with your local data protection authority.

Other regions. Depending on where you live, you may have similar rights under local law. Contact us to exercise them.

9. SECURITY

We use reasonable technical and organizational measures to protect personal information, including encrypted connections and reputable payment processors. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The date at the top shows when it was last revised. Continued use of the Site after changes are posted means you accept the updated policy.

11. CONTACT US

For questions about this policy, to exercise your privacy rights, or to make a complaint, contact us at:

Art of Jiu Jitsu
411 East 17th Street
Costa Mesa, CA 92627, United States
online@artofjiujitsu.com