ART OF JIU JITSU

ART OF JIU JITSU WAS FOUNDED IN THE SUMMER OF 2012 AS A COLLABORATIVE EFFORT BETWEEN THE MULTIPLE TIME WORLD CHAMPION MENDES BROS & PM TENORE WITH ONE MISSION IN MIND: TO CREATE A PLATFORM TO POSITIVELY IMPACT THE WORLD THROUGH THE ART OF JIU JITSU.

THE NAME ART OF JIU JITSU WAS INTENTIONALLY CHOSEN FOR IT'S NEUTRALITY. IT IS NOT BOUND BY ANY PERSON, PRODUCT OR LOCATION, BUT INSTEAD EMBODIES THE ENTIRITY OF THE MARTIAL ART. THIS PHILOSOPHY IS CORE & CENTRAL TO THE BRAND.

OUR CORE VALUES REFLECT THE BRAND'S IDENTITY, HELPING US MAKE INTENTIONAL DECISIONS EVERY DAY.

INTEGRITY: KEEPS US WHOLE AND UNDIVIDED, REMAINING TRUE TO WHO WE ARE AND OUR PURPOSE. AS A BRAND, WE ARE FULLY COMMITTED TO OUR MISSION AND ARE UNWILLING TO COMPROMISE ON OUR VALUES OR GOALS.

EXCELLENCE: SETS THE HIGHEST STANDARD AND EMBRACES THE CHAMPION LIFESTYLE ON AND OFF THE MATS. IT’S AN UNWAVERING COMMITMENT TO MAXIMIZING POTENTIAL.

INTEGRITY: ART OF JIU JITSU REDEFINED THE SPORT WHEN IT WAS FOUNDED AS CONTINUES TO DO SO DAILY. WE EMBRACE A PIONEER SPIRIT THAT IS FUELED BY PASSION AND CREATIVITY, AND ARE DETERMINED TO ACHIEVE THE IMPOSSIBLE.

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