Brand

Art of Jiu Jitsu represents a brand that transcends individuals, teams, schools, or affiliations. It stands as a testament to the idea that, at its core, jiu jitsu is an art that unites and connects people from all over the world.

AOJ was founded in the summer of 2012 by multiple-time Jiu Jitsu world champions Rafael & Gui Mendes, and RVCA founder PM Tenore.

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The name “Art of Jiu Jitsu” was chosen to create a brand that resonates deeply within the martial arts community regardless of the practitioners academy or team affiliation.

The AOJ Brand is realized through three distinct channels, each serving a unique role in bringing its mission to life.

AOJ Academy is the foundation. World-class training facilities where students experience the culture, standards, and values of Art of Jiu Jitsu firsthand.

AOJ+ extends that experience beyond the Academy, providing practitioners around the world with direct access to world champion instruction, structured learning, and everyday inspiration.

AOJ Merchandise represents the brand in its physical form. A symbol of unity and identity that allows members and supporters to carry the values of AOJ with them on and off the mats.

Together, these three channels work in alignment to fulfill a single purpose: to create a positive impact in the world through the art of Jiu Jitsu.

ART OF JIU JITSU

To Create a Positive Impact in the World Through the Art of Jiu Jitsu

The name “Art of Jiu Jitsu” was chosen to create a brand that resonates deeply within the martial arts community regardless of the practitioners academy or team affiliation.

The AOJ Brand is realized through three distinct channels, each serving a unique role in bringing its mission to life.

AOJ Academy

AOJ+

AOJ Wear