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AOJ Academy
AOJ Academy is the foundation. World-class training facilities where students experience the culture, standards, and values of Art of Jiu Jitsu firsthand.
To create a positive impact in the worldthrough the Art of Jiu Jitsu
Art of Jiu Jitsu represents a brand that transcends individuals, teams, schools, or affiliations. It stands as a testament to the idea that, at its core, jiu jitsu is an art that unites and connects people from all over the world.
Founders
Founded in 2012
AOJ was founded in the summer of 2012 by multiple-time Jiu Jitsu World Champions Rafael & Gui Mendes, and RVCA founder PM Tenore.
The name “Art of Jiu Jitsu” was chosen to create a brand that resonates deeply within the martial arts community regardless of the practitioners academy or team affiliation.
History
The Journey
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2012
AOJ Costa Mesa
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2013
AOJ Online
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2014
AOJ Store
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2022
AOJ+ Platform
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2024
AOJ Mission Viejo
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Today
Today, we continue working across every one of our channels to fulfill our mission: to create a positive impact in the world through the Art of Jiu Jitsu.
The Brand
Three Distinct Channels
The AOJ brand is realized through three distinct channels, each serving a unique role in bringing its mission to life.
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AOJ+
AOJ+ extends that experience beyond the academy, providing practitioners around the world with direct access to world champion instruction, structured learning, and everyday inspiration.
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AOJ Wear
AOJ merchandise represents the brand in its physical form. A symbol of unity and identity that allows members and supporters to carry the values of AOJ with them on and off the mats.
One Purpose
Together, these three channels work in alignment to fulfill a single purpose: to create a positive impact in the world through the Art of Jiu Jitsu.